Tuesday 8 January 2013

Live Young, Evian


Evian have introduced adult-sized playgrounds which pump out more snow
depending on how playful you are.

There main aim is to bring out the child in all of us.

The stunt created by Havas is located in Canary Wharf, with a see-saw being added to Finsbury Avenue Square on Wednesday


“Anyone at any age can Live young – it is a state of mind and an attitude to life. Evian’s giant playground installations are the perfect way to help stressed workers get in touch with their ‘Live Young’ spirit by letting go and having fun. For those who won’t be able to make it to the playground, our Facebook Live young hub will share a different way to Live young each day throughout January, as well as a fantastic competition to win a Live young Northern Lights igloo experience in Lapland.”
 - Laura Pope, Evian’s brand manager


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