Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Thursday, 7 March 2013
Dove's 'Beautify' app tricked air-brushers into downloading it under the premise it would make their job easier, when in fact it did the opposite - reverting the pictures back to their un-edited state.
This was part of Dove's ongoing campaign to promote real beauty
Breast Cancer awareness charity CoppaFeel have tried a new tactic by assembling a team of cute
puppies to encourage women to check their boobs!
Teaming up with Cosmopolitan
Magazine an app has been created which releases a cute puppy picture with a
reminder to check your puppies. The magazine will also feature the images on
their website and social media channels. The campaign launches in April’s
edition of the magazine accompanied by a video starring Fearne Cotton.
So what are you waiting for? Check your puppies, ladies! #checkyourpuppies
Diesel have launched a site http://www.diesel.com/daystolive/ which allows users to calculate how long they have to live by simply answering a few questions
The site encourages those who use it to 'waste time more bravely' and allows users to shop the collection featured in the backdrop of the questionnaire on various models.
Note that this is considered more of a direct marketing campaign than PR.
Evian have introduced adult-sized playgrounds which pump out more snow
depending on how playful you are.
There main aim is to bring out the child in all of us.
The stunt created by Havas is located in Canary Wharf, with a see-saw being added to Finsbury Avenue Square on Wednesday
“Anyone at any
age can Live young – it is a state of mind and an attitude to life. Evian’s
giant playground installations are the perfect way to help stressed workers get
in touch with their ‘Live Young’ spirit by letting go and having fun. For those
who won’t be able to make it to the playground, our Facebook Live young hub
will share a different way to Live young each day throughout January, as well
as a fantastic competition to win a Live young Northern Lights igloo experience
in Lapland.”
Here are just a few of my favourite PR campaigns of
2012, ENJOY!
Unlock the 007 in you! – Coca Cola Zero/
Skyfall
Admit it, this indeed looks pretty damn cool. I’d
definitely want to give it a go.
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Go Compare defaced billboards
Admittedly, I was one of the many publics fooled into
believing that some genius had graffitied the billboards of the most irritating
advert around. Turns out it was a stunt penned by Carat as part of the brands
plan to kill of the character.
Germany encouraged members of the public to create
their own burger that would be sold in their restaurants to celebrate the
brands 40th birthday.
45,000 burgers were created within the first seven
days and was the most successful
individual McDonalds campaign.
____________________
Push to add drama – TNT
Members of the public were
invited to press a button, which, unbeknownst to them, set of a chaotic and
entertaining chain reaction. This stunt was created to emphasise the launch of TV channel TNT in
Belgium.
____________________
How far will
you go for free food? - Fantastic Snacks
Pretty far I’d say. Members of the public were put to
the test by a vending machine that challenged them to see how hard they would
work for free food.
____________________
Dead Man Walking – The
Walking Dead
Earlier this year promoters of the new series of The
Walking Dead let a zombie loose in a cinema full of unaware victims. Seems I’m
the only one who would run for my life in that situation.
