2012 - A year in PR

Here are just a few of my favourite PR campaigns of 2012, ENJOY!

Unlock the 007 in you! – Coca Cola Zero/ Skyfall

Admit it, this indeed looks pretty damn cool. I’d definitely want to give it a go.

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Go Compare defaced billboards

Admittedly, I was one of the many publics fooled into believing that some genius had graffitied the billboards of the most irritating advert around. Turns out it was a stunt penned by Carat as part of the brands plan to kill of the character.

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Ich Liebe Es! McDonalds ‘My Burger’ campaign

Find Video Here

Germany encouraged members of the public to create their own burger that would be sold in their restaurants to celebrate the brands 40^th birthday.

45,000 burgers were created within the first seven days and was the   most successful individual McDonalds campaign.

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Push to add drama – TNT

Members of the public were invited to press a button, which, unbeknownst to them, set of a chaotic and entertaining chain reaction. This stunt was created to emphasise the launch of TV channel TNT in Belgium.

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How far will you go for free food? - Fantastic Snacks

Pretty far I’d say. Members of the public were put to the test by a vending machine that challenged them to see how hard they would work for free food.

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Dead Man Walking – The Walking Dead

Earlier this year promoters of the new series of The Walking Dead let a zombie loose in a cinema full of unaware victims. Seems I’m the only one who would run for my life in that situation.