Pepsi PR Prank

‘Pepsi Max – a zero calorie cola in disguise’

NASCAR driver Jeff Gordon visited a car dealership where, armed with a disguise, cameras on the car, in his glasses and a Pepsi Max ‘can cam’, the professional driver took an unsuspecting car salesman on a test drive (in a Chevrolet Camaro) to remember.

Dove's 'Beautify' app tricked air-brushers into downloading it under the premise it would make their job easier, when in fact it did the opposite - reverting the pictures back to their un-edited state.

This was part of Dove's ongoing campaign to promote real beauty

Twilight solution for breaking-down

With the final installment of The Twilight Saga being released Monday 11^th March a hotline has been set up to help Twi-hards mourn. 

‘Support those that are breaking down‘ 

The Twilight Twi-line is available to all UK residents for the next two weeks on this number: 03300 225 775 (calls charged at standard rate)

CoppaFeel of these puppies!

Breast Cancer awareness charity CoppaFeel have tried a new tactic by assembling a team of cute puppies to encourage women to check their boobs!

 

Teaming up with Cosmopolitan Magazine an app has been created which releases a cute puppy picture with a reminder to check your puppies. The magazine will also feature the images on their website and social media channels. The campaign launches in April’s edition of the magazine accompanied by a video starring Fearne Cotton.

So what are you waiting for? Check your puppies, ladies! #checkyourpuppies

A Quick PR Catch Up!

As I haven't updated in a while I thought I’d post a few of my favourite recent PR stunts

The Nivea Stress Test

The Chocolate CV

Nick Begley’s CV went viral when taking drastic action after receiving so many rejection letters.

Coca-Cola’s FREE MONEY ATM

Dead Man Down – Elevator Murder

Bergge Tattoo Parlour's clever QR Code

Applicants were requires to prove their precision by filling in  a QR code to unlock the job application.