Happy New Years Everyone!
KiKiXOXO
Monday 31 December 2012
Sunday 30 December 2012
2012 - A year in PR
Here are just a few of my favourite PR campaigns of
2012, ENJOY!
Unlock the 007 in you! – Coca Cola Zero/
Skyfall
Admit it, this indeed looks pretty damn cool. I’d
definitely want to give it a go.
____________________
Admittedly, I was one of the many publics fooled into
believing that some genius had graffitied the billboards of the most irritating
advert around. Turns out it was a stunt penned by Carat as part of the brands
plan to kill of the character.
____________________
Germany encouraged members of the public to create
their own burger that would be sold in their restaurants to celebrate the
brands 40th birthday.
45,000 burgers were created within the first seven
days and was the most successful
individual McDonalds campaign.
____________________
Push to add drama – TNT
Members of the public were
invited to press a button, which, unbeknownst to them, set of a chaotic and
entertaining chain reaction. This stunt was created to emphasise the launch of TV channel TNT in
Belgium.
____________________
Pretty far I’d say. Members of the public were put to
the test by a vending machine that challenged them to see how hard they would
work for free food.
____________________
Dead Man Walking – The
Walking Dead
Earlier this year promoters of the new series of The
Walking Dead let a zombie loose in a cinema full of unaware victims. Seems I’m
the only one who would run for my life in that situation.
Tuesday 11 December 2012
What the duck!?
How many of you lucky
Londoners caught a glimpse of the giant bath toy sailing down the Thames today?
The oversized duck that
stands at 50ft tall was deployed to cheer up the nation courtesy of JackpotJoy.
Follow its journey on twitter
#JackpotjoyDuck
Monday 10 December 2012
Double beds installed in cinema!
Visitors at Electric
Cinema in Notting Hill are now
able to slip under bed sheets with a glass of wine while they watch the latest
movies!
Fourteen front row seats have
been replaced with six double beds to give couples added comfort. Prices start
at £18 a head.
Marmite photo booth bus shelter
The creators of Marmite have unveiled a
bus shelter that allows the public to display their feelings towards the brand.
The public is encouraged to take upload photos demonstrating their love/hate
for Marmite. The photos are then projected on the billboard – pictured
above.
The booth stationed at London’s Oxford Street will be
active until 15th Dec.
Track your POO with Domestos!
Ever wondered where
yours goes? C’mon, I’m sure I’m not the only
one!
Back in
2010 Domestos created a handy tool that allows you to track your flushes to
raise awareness of World Toilet Day.
Just enter your postcode, time of
flush and ABRACADABRA!
ENJOY!
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