Pepsi PR Prank

‘Pepsi Max – a zero calorie cola in disguise’

NASCAR driver Jeff Gordon visited a car dealership where, armed with a disguise, cameras on the car, in his glasses and a Pepsi Max ‘can cam’, the professional driver took an unsuspecting car salesman on a test drive (in a Chevrolet Camaro) to remember.

Dove's 'Beautify' app tricked air-brushers into downloading it under the premise it would make their job easier, when in fact it did the opposite - reverting the pictures back to their un-edited state.

This was part of Dove's ongoing campaign to promote real beauty

Twilight solution for breaking-down

With the final installment of The Twilight Saga being released Monday 11^th March a hotline has been set up to help Twi-hards mourn. 

‘Support those that are breaking down‘ 

The Twilight Twi-line is available to all UK residents for the next two weeks on this number: 03300 225 775 (calls charged at standard rate)

CoppaFeel of these puppies!

Breast Cancer awareness charity CoppaFeel have tried a new tactic by assembling a team of cute puppies to encourage women to check their boobs!

 

Teaming up with Cosmopolitan Magazine an app has been created which releases a cute puppy picture with a reminder to check your puppies. The magazine will also feature the images on their website and social media channels. The campaign launches in April’s edition of the magazine accompanied by a video starring Fearne Cotton.

So what are you waiting for? Check your puppies, ladies! #checkyourpuppies

A Quick PR Catch Up!

As I haven't updated in a while I thought I’d post a few of my favourite recent PR stunts

The Nivea Stress Test

The Chocolate CV

Nick Begley’s CV went viral when taking drastic action after receiving so many rejection letters.

Coca-Cola’s FREE MONEY ATM

Dead Man Down – Elevator Murder

Bergge Tattoo Parlour's clever QR Code

Applicants were requires to prove their precision by filling in  a QR code to unlock the job application.

WHEN WILL YOU DIE? - Diesel's 'Time To Live' campaign

Diesel have launched a site http://www.diesel.com/daystolive/ which allows users to calculate how long they have to live by simply answering a few questions

The site encourages those who use it to 'waste time more bravely' and allows users to shop the collection featured in the backdrop of the questionnaire on various models.

Note that this is considered more of a direct marketing campaign than PR.

'PUSH TO ADD DRAMA' sequel

The infamous TNT 'Push To Add Drama' stunt has been recreated in the Netherlands to launch the channel.

This time the public have been placed directly in the drama!

Enjoy!

Details of the original stunt can be found using the link below

http://kionpr.blogspot.co.uk/2012/12/2012-year-in-pr.html

Discounts for Mothers, Journalists, Germans, Bankers & Gingers!

Were rolling into the second week of Oddbins bizzare 10% discounts this month.

The UK based wine and alcohol retail chain have created

which turns the attention to four groups who Oddbins feel didn't receive the love they deserved in 2012.

Last weekend Mothers were given the discount

with bankers and journalists getting the opportunity this weekend,

Germans the weekend after &

Gingers the weekend after that.

Primrose Hill Astronaut Takeover!

Commuters at Primrose hill were left baffled this morning as around 20 astronauts took to the streets and underground!

The PR stunt caught designer Henry Holland's attention,

tweeting the following to his 233,712 followers 

Vicky Purnell, of MischiefPr replied; 

I guess we have to wait and see..
#alieninvasion

Live Young, Evian

Evian have introduced adult-sized playgrounds which pump out more snow

depending on how playful you are.

There main aim is to bring out the child in all of us.

The stunt created by Havas is located in Canary Wharf, with a see-saw being added to Finsbury Avenue Square on Wednesday

“Anyone at any age can Live young – it is a state of mind and an attitude to life. Evian’s giant playground installations are the perfect way to help stressed workers get in touch with their ‘Live Young’ spirit by letting go and having fun. For those who won’t be able to make it to the playground, our Facebook Live young hub will share a different way to Live young each day throughout January, as well as a fantastic competition to win a Live young Northern Lights igloo experience in Lapland.”

 - Laura Pope, Evian’s brand manager