WHEN WILL YOU DIE? - Diesel's 'Time To Live' campaign

Diesel have launched a site http://www.diesel.com/daystolive/ which allows users to calculate how long they have to live by simply answering a few questions

The site encourages those who use it to 'waste time more bravely' and allows users to shop the collection featured in the backdrop of the questionnaire on various models.

Note that this is considered more of a direct marketing campaign than PR.

'PUSH TO ADD DRAMA' sequel

The infamous TNT 'Push To Add Drama' stunt has been recreated in the Netherlands to launch the channel.

This time the public have been placed directly in the drama!

Enjoy!

Details of the original stunt can be found using the link below

http://kionpr.blogspot.co.uk/2012/12/2012-year-in-pr.html

Discounts for Mothers, Journalists, Germans, Bankers & Gingers!

Were rolling into the second week of Oddbins bizzare 10% discounts this month.

The UK based wine and alcohol retail chain have created

which turns the attention to four groups who Oddbins feel didn't receive the love they deserved in 2012.

Last weekend Mothers were given the discount

with bankers and journalists getting the opportunity this weekend,

Germans the weekend after &

Gingers the weekend after that.

Primrose Hill Astronaut Takeover!

Commuters at Primrose hill were left baffled this morning as around 20 astronauts took to the streets and underground!

The PR stunt caught designer Henry Holland's attention,

tweeting the following to his 233,712 followers 

Vicky Purnell, of MischiefPr replied; 

I guess we have to wait and see..
#alieninvasion

Live Young, Evian

Evian have introduced adult-sized playgrounds which pump out more snow

depending on how playful you are.

There main aim is to bring out the child in all of us.

The stunt created by Havas is located in Canary Wharf, with a see-saw being added to Finsbury Avenue Square on Wednesday

“Anyone at any age can Live young – it is a state of mind and an attitude to life. Evian’s giant playground installations are the perfect way to help stressed workers get in touch with their ‘Live Young’ spirit by letting go and having fun. For those who won’t be able to make it to the playground, our Facebook Live young hub will share a different way to Live young each day throughout January, as well as a fantastic competition to win a Live young Northern Lights igloo experience in Lapland.”

 - Laura Pope, Evian’s brand manager